GiddyUp! App for iOS

Designed from the ground up to engage and excite a new generation of horse race enthusiasts. GiddyUp! for iOS is fantasy sports betting at it’s finest.

My task was to inform the UX and create a first-class brand experience for GiddyUp’s iOS app for iPhone and iPad. Every detail was considered and purposefully created to drive on-going customer use. We ensured customers used the app on-going by including bold, dynamic high-resolution, action photography, vivid colours, playful no-nonsense language, all whilst maintaining a gender neutral philosophy.

  • Client:  Fantasy Sports Ltd
  • Platform:  iOS
  • Type:  Concept Artwork
  • Date:  September 2016
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